Shift: Driving Digital Success
Our customers now live and buy in every conceivable nook, cranny, crevice, device, channel, shop and geography and our constant quest is to find them and get them on our side. Determine the technology needed to search them out and the tools required to entice them in the Customer Acquisition stream.
Mark Millar, Author of Global Supply Chain Ecosystems and Visiting Lecturer at Hong Kong Polytechnic University, will be presenting on "Digital in Asia – what’s on the horizon?"
The number of internet users in China ranks the first in the world and boasts an online retail market size of approximately 2 trillion and social media, video and mobile internet are developing at break neck speed. What do you need to know about ways to leverage digital marketing and advertising in this highly competitive region to win success?
Special Pre-Event Offer – SHIFT - Drivers of Digital Change
Mark's presentation will draw upon some of the key themes explored in his book Global Supply Chain Ecosystems, which earned praise from industry experts around the world and has already been purchased in more than 35 countries across five continents.
As a registered delegate for SHIFT - Drivers of Digital Change, you can enjoy a pre-event special offer of 25% discount, on your copy of Global Supply Chain Ecosystems.