Nowhere is the impact of online shopping greater than in mainland China, where more than 400 million digital consumers are engaged in an e-commerce frenzy! In this keynote, Mark Millar will explore the key dynamics driving the exponential growth in China’s e-commerce market, examine the pros and cons of various e-delivery business models – including the latest Online-to-Offline (O2O) collaborations – and outline the key supply chain challenges and opportunities in delivering e-commerce orders to Chinese consumers.
20% discount off conference delegate fee using code MM2016
Book offer for conference delegates
Conference delegates are able to enjoy a special 40% discount on Mark's book, Global Supply Chain Ecosystems – for pre-conference orders placed online.