Omni-channel

The digital revolution has enabled consumers all over the world, many of them ‘digital natives’, to shop via the Internet from virtually anywhere. They do so using an ever-expanding range of hardware devices and technology platforms to gain instantaneous access to unprecedented amounts of information.

As a result, retailers have had to adapt and develop Omni-channel solutions. 

Mark advises companies around the world on the implications for their business models of omni-channel supply chains – including challenges such as the last mile, returns management, and the rapid evolution required for new generation supply chains to serve and enable omni-channel retail.


Latest articles on the omni-channel

Mark regularly writes about the omni-channel and discusses how it affects companies' business models and their supply chains. Below is a selection of his recent articles exploring the supply chain impact of omni-channel developments.


Mark's keynote address at eDelivery Expo

In April 2016, Mark delivered the closing keynote address at the eDelivery Expo in Birmingham, UK.

During his talk, on the topic 'Cashing in on International Growth Opportunities in China', Mark addressed the retail growth opportunities available in this retail hotspot, exploring what Chinese customers really want and how companies can hone their supply chains to give them a competitive edge when doing business in China.

Click image below to watch Mark presenting his keynote (19.48 mins)


Latest omni-channel news

Read the latest views and insights from Mark into the rise of omni-channel supply chains and the supply chain implications of the digital revolution. 


Recommended reading about omni-channel

Complimentary White Paper from Bringg: Engaging your customers during the last mile – the new challenges of last mile deliveries

Last mile deliveries comes with a slew of logistical challenges, but many companies forget about the most important link in the supply chain – the end-customer.

In this white paper, you’ll learn:

  • The new challenges of last mile deliveries
  • Seismic shifts in customer expectations
  • Leveraging technology to engage customers
  • Creating open channels of communication
  • Keys to operational efficiency

Omni Channel Supply Chain Impact

Mark's Omni-channel whitepaper, Omni Channel Supply Chain Impact, is available now for purchase and download from our digital library.

Omni-Channel retail is all about providing a seamless shopping experience for the customer on the front end - irrespective of which channel is used for shopping and purchasing.
— from Mark's book 'Global Supply Chain Ecosystems'

Omni-channel in Mark's book

Mark's recently published book – Global Supply Chain Ecosystems – includes a chapter dedicated to exploring and explaining the omni-channel: 'The Brave New World of Omni-Channel Supply Chains'.

The digital revolution has enabled consumers all over the world, many of them ‘digital natives’, to shop via the internet from virtually anywhere, using an ever-expanding range of hardware devices and technology platforms to gain instantaneous access to unprecedented amounts of information. Retailers therefore have to adapt accordingly and offer Omni-Channel solutions.
— extract from 'The Brave New World of Omni-Channel Supply Chains'
 

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Buy Mark's book

Mark’s book “Global Supply Chain Ecosystems – strategies for competitive advantage in a complex, connected world” is now available. Find out more here.